SPOTLIGHT
UK's leading media and entertainment casting platform.
Role: Product Designer (reporting to Global Head of Design)
Stakeholders: PMs, BAs, Lead Devs, QAs, HODs, Equity.
Timeline: 15 months (5 sprints)
Tools: Figma, Zeplin, Jira, Miro, Slack, Confluence, HotJar, Braze.
Detailed design showcase available on request.
Background & Context
At Spotlight's digital transformation helm, I managed the product design initiatives encompassing the launch of their Premium offering, new iOS App, and rebranding initiative for over 90,000 members. Collaborating with cross-functional teams, I employed agile methodology and rapid prototyping to support product-led design decisions; while interviews, demos, focus groups, and workshops with industry leaders and department heads ensured a user-centric approach. This case study demonstrates my adept navigation through digital transformation challenges, presenting impactful solutions in a streamlined format for my portfolio
1. UX Objectives
Defining Spotlight's design objectives helps us establish a baseline—an initial marker for assessment and enhancement. This personalised foundation, deeply rooted in Spotlight's user insights and design ethos, helps foster agile and iterative improvement throughout the journey.
Premium Membership
Spotlight iOS App
2. User Research & Feedback
In Spotlight's UX/UI strategy, user research and feedback are pivotal for product success. The research approach blends meticulous data collection, and insights sorting, establishing the user research findings as our design compass. (in collaboration w. McKinsey).
Research Scope
User Experience Analysis
Iterative Feedback Processes
UX Research Showcase
These presentations served as a comprehensive resource, distilling complex research findings into accessible formats. The showcase became a pivotal platform for aligning industry stakeholders and cross-functional teams by showcasing the user-centric strategies backing the product initiatives.
Userflows
Spotlight app and premium features benefited from meticulously designed user flows, streamlined pathways, and enhanced user experiences. Working closely with BAs ensured intuitive navigation and optimal interaction at each stage of the user journey.
Wireframes
Elevating the Spotlight app and premium features, high-fidelity wireframes provide a detailed visual roadmap. These intricate designs ensure precise representation, refining the user experience and aligning with strategic product enhancements.
Product Design Showcase
Spotlight iOS App Screens
Markting Website
Platform Features
Design Library
Key Takeaways
In orchestrating Spotlight's UI/UX evolution, I led the launch of the iOS app, premium features, and a brand design update. Employing Agile methodologies, I prioritised user insights, rapid prototyping, and iterative feedback loops. Outreach matrices and robust feedback processes were integral, ensuring a dynamic and impactful transformation, marking a pivotal digital milestone for Spotlight.
